Learn About GEO
Generative Engine Optimization is the new frontier of digital visibility. Learn how to get your business recommended by AI assistants.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to be recommended by AI assistants like ChatGPT, Claude, and Google Gemini.
"What's the best project management tool for small teams?"
"Who should I hire for web development in Austin?"
— Example prompts users ask AI assistants
When someone asks an AI assistant questions like these, the AI draws on its training data and real-time information to make recommendations. If your business isn't visible to these AI systems, you're missing out on a rapidly growing channel of customer discovery.
GEO helps you understand and improve how AI perceives and recommends your business.
AI Visibility Score
A measure of how often and how positively AI assistants mention your business in response to relevant queries.
Entity Recognition
Whether AI models correctly identify and understand what your business does, who you serve, and what makes you unique.
Prompt Coverage
The range of user queries and prompts where your business could relevantly be recommended by AI assistants.
Competitive Position
How your AI visibility compares to competitors, and which queries they dominate that you should target.
Getting Started with GEO
FundamentalsA complete introduction to Generative Engine Optimization and why it matters for your business.
How AI Assistants Choose Recommendations
Deep DiveUnderstanding the factors that influence whether ChatGPT, Claude, or Gemini recommend your business.
GEO for E-commerce
IndustrySpecific strategies for getting your products recommended by AI shopping assistants.
GEO for SaaS Companies
IndustryHow software companies can improve their visibility in AI-powered tool recommendations.
Local Business GEO
IndustryGetting recommended when users ask AI for local service providers and businesses.
Measuring AI Visibility ROI
AnalyticsHow to track the business impact of improved AI visibility and recommendations.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your website and content to be recommended by AI assistants like ChatGPT, Claude, and Gemini. Unlike traditional SEO which focuses on search engine rankings, GEO focuses on how AI models understand, reference, and recommend your business.
How is GEO different from SEO?
SEO optimizes for search engine crawlers and ranking algorithms. GEO optimizes for large language models that power AI assistants. While there is overlap (clear content, good structure), GEO also considers factors like how AI training data represents your brand, entity recognition, and conversational query patterns.
Why does AI visibility matter?
Millions of people now ask AI assistants for recommendations instead of searching Google. If ChatGPT recommends your competitor but not you, you are losing customers. AI visibility is becoming as important as search visibility.
How does outrankllm test AI visibility?
We query ChatGPT, Claude, and Gemini with prompts your potential customers might ask. We analyze whether you are mentioned, how you are described, and how you compare to competitors. This gives you a clear picture of your AI visibility.
What are AI-ready PRDs?
PRDs (Product Requirement Documents) are detailed specifications. Our AI-ready PRDs are formatted specifically for AI coding tools like Cursor, Claude Code, and Windsurf. You can paste them directly into these tools to implement fixes without manual translation.
How often should I check my AI visibility?
AI models are updated regularly, and your visibility can change. We recommend weekly monitoring to catch changes early. Our Starter plan includes weekly reports, while Pro and Agency plans include more frequent monitoring options.
Can I track my competitors?
Yes. All plans include competitor tracking. Starter tracks 3 competitors, while Agency plans can track unlimited competitors across multiple client domains.
Do you offer a free trial?
Yes. Start with a free AI visibility report for your domain. No credit card required. This shows you exactly where you stand before committing to a plan.
Ready to check your AI visibility?
Get a free report showing how AI assistants see your business.
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